Amazon Rekognition is primarily used for what purpose?

Amazon Rekognition is a service that specializes in analyzing images and videos using advanced machine learning algorithms. Its primary function is to identify objects, people, text, scenes, and activities within images and videos. This allows users to implement features such as facial recognition, object detection, moderation of inappropriate content, and even real-time analytics of video streams. By efficiently processing visual data, Rekognition provides powerful tools for applications in security, marketing, and content management.

Other functionalities mentioned, such as transcribing audio, text translation, and creating machine learning models, are handled by different AWS services like Amazon Transcribe for audio processing, Amazon Translate for translation tasks, and Amazon SageMaker for training and deploying machine learning models. Therefore, the focus of Amazon Rekognition is specifically on visual content analysis, distinguishing it from the other options provided.